Developing partnerships was the name of the game as Denholms took to the pitch at Goodison Park on 2 December. The Premier League match between Everton and Huddersfield was an important game for both teams. Additionally, with Denholm’s base on Albany Road only 3 miles from the Ground, this was a great opportunity.

Denholms were official programme sponsors for the important fixture. Furthermore, new manager Sam Allardyce was taking charge of the Merseyside club for the first time.

Ideal Opportunity

Programme Sponsorship was an ideal opportunity to raise the Denholm’s profile as their name was announced to the 39,000 crowd. There was also the chance to shout about the great things that Denholms offer. There was advertising in the match programme, also regular appearances of the company logo on screens around the ground. Production Engineering/Sales Manager Ian Hennessey took to the Goodison Park turf to represent the company. On the pitch, ex-Everton captain and defensive stalwart Mark Higgins presented him with a signed commemorative programme.

The main reason for the sponsorship was to build relationships with key partners and guests were warmly welcomed to Merseyside, home of Denholms, for hospitality at the match.

A major part of Denholm and CE Edward’s ‘Partnership for Performance’ programme is building relationships and really understanding the needs of major foundries and similar service suppliers as well as OEMs. Communication is central to this and so listening to partners and customers, whether in the office, out on-site or at the stadium, helps the business to respond to their aspirations. It’s also key to growing new business. With demand growing and the business increasing capacity in response, it’s clear that effective partnerships are having a positive impact on performance.

Amongst the guests at the game were partners from Yorkshire, including several Huddersfield Town fans. We trust the trip back across the Pennines wasn’t spoilt by the scoreline. Everton enjoyed a two-nil win.